Running a business means you often find yourself overwhelmed with all the different professional hats you must wear. As the boss, you are in charge of everything from serving clients and keeping the books, to marketing and sales. It’s a lot to cope with, and every day can feel like a struggle to get everything done.
The problem is most small business owners get into business with a particular skill set. An experienced plumber will instinctively know what’s making that strange gurgling sound in your pipes and immediately understand the solution. However, they likely won’t have much of a clue about SEO, PPC, and CTR, let alone know how to create a website, use social media for business, or design a marketing plan.
How are you supposed to learn essential new skills and find the time to do the work that pays the bills and grows your business? The solution is simple. Work on the tasks you are good at and outsource the rest by employing freelancers.
What is a Freelancer?
Freelancers are self-employed entrepreneurs who offer their services to businesses without committing to a single employer long-term.
Many freelancers belong to a company or agency that resells their work in return for a small commission. The majority work independently but use websites and professional associations for advertising their services.
Fiverr is one such website that offers up services from a wide range of industries delivered by millions of online entrepreneurs, working for themselves as professional freelancers.
The site delivers one of the quickest and simplest methods for finding freelance experts in everything from managing your books and setting up appointments, to designing a new logo or building a website?
If there’s something you need to take care of in your business that you either don’t have time for or requires a skill you aren’t proficient in, then there’s a Fiverr seller who can deliver the expertise you need on a short-term basis.
How to use Fiverr for business is a question on many business owners’ lips. It can be done, as Fiverr has become a valuable resource for thousands of organizations to call on any time they need professional services that would not be financially possible otherwise.
How to Grow Your Business Online Using Fiverr
Fiverr is the best freelance website for many reasons, but you will need to spend some time there to get the most out of it. Once you get to know its foibles and quirks and understand how to hire quality freelancers who can do what you need, it will be one of the best investments you make in your business.
In a nutshell, here’s how Fiverr works:
- Sign up with a free account
- Find the services you need
- Purchase expert services
- Measure the results
Fiverr hosts millions of sellers and covers a wide range of industries. However, if you are wondering how to grow your business online, your first step is to narrow your focus down to the jobs that will help with business growth. For the most part, the services you will focus on in the beginning stages will include:
- Improving your website
- Ensuring your Search Engine Optimization is on point
- Branding (logos, social media kits, and colour schemes)
- Creating quality content
- Building your social media presence
Available Fiverr Website Services
Fiverr hosts a wide range of web technology experts who can help you improve an existing site’s performance or build you a professional level site from scratch.
Most of your customers will find you online first, so a website is critical to your success. If you don’t have one, then you should make getting a website a high priority. If you have an existing site that’s not doing so well, Fiverr freelancers can help you improve everything from the user experience to your search engine rankings.
Improve Your SEO
SEO refers to all the things you do to get your website to appear high in the search results pages. If you are on the front page of a Google search, you will attract organic traffic, who are visitors arriving on your site without clicking on a paid link.
Organic traffic visitors will consistently create a high ROI (Return on Investment) because they search for specific information about a product or need solutions to a problem. This puts them further along the sales pipeline and much closer to purchasing than visitors arriving via other channels.
There’s no shortage of SEO experts on Fiverr but be careful who you work with because they are not all equal. Remember, Fiverr sellers can charge as little as $5, but you shouldn’t expect in-depth quality service for such a small budget.
Branding is a big part of building a successful business online. If someone who has your business card arrives on your site, they should see matching logos, design ideas, and colour schemes. Your branding all works together at creating a unified image in the marketplace.
Many gifted Fiverr entrepreneurs can help you design a cohesive brand for all of your media, from creating a new logo through to a matching website and social media presence.
Creating Quality Content
Publishing fresh new content is a challenge for businesses big and small. It takes time, and we all know there’s not much of that going around. But quality content is essential if you want to appear for more searches and increase your organic traffic. Google also rewards sites that consistently publish quality content that helps its users.
Fiverr can be of assistance here as well. There are many talented writers and video content producers who can help you with a busy publishing schedule. These Fiverr sellers will also cost much less than full-time or part-time staff because you only bring them on as and when you need them.
Building a Social Media Presence
Everyone is on social media these days, so creating an active social media presence is no longer something you can ignore. But who has the time to spend in front of the computer creating social media content every day? It’s a task that will quickly drain a few precious hours out of your productive time.
Fiverr has dedicated categories for social media so you can quickly located professionals who can manage your platforms and keep them filled with fresh content. If you find the right VA (Virtual Assistant), you could also have access to a professional who will actively engage with your social media followers. Prices start from incredibly cheap, all the way to relatively expensive, so you can start with whatever budget you have available.
Finding the Best Fiverr Sellers
As we mentioned earlier, there are millions of sellers on Fiverr, and the quality between them varies significantly. In general, the more you spend, the higher the quality you can expect. By far the best way to find the best Fiverr seller for your needs is to read their reviews first.
Once you have created a shortlist of sellers you like, it’s time to connect with them directly to see how they respond. If their communications are not at a professional level, then there’s a good chance they won’t be a good fit for your company. Purchasing on Fiverr includes buyer protection level, so you are not entirely without options should the service you receive not meet your standards.
If you’ve been looking for an affordable way to access professional services, then hiring freelancers could be the solution you need. Fiverr is the best freelance website around, offering thousands of different services at a wide range of budgets. Check out Fiverr sellers on Fiverr today and find out how they can help you grow your small business.